A NEW RIVER CRUISE LINE was launched by former Silversea CEO Albert Peter, along with Ulrich Baur, co-founder of Viking River Cruises. Jewel River Cruise Line will debut in 2008 with six ships and three independent brands. Jewel River Cruises will target the luxury market, Emerald River Journeys the premium market and Princess River Journeys the contemporary market. Five ships in the premium and contemporary brands are chartered out to European tour operator charters for 2008 and will operate in Central Europe, while the one luxury ship, the Jewel Imperial Blue, will enter service in late spring after a $3.5 million drydock in Rotterdam. The Jewel Imperial Blue will become the only all-suite ship in the river cruise industry, accommodating 90 passengers in 45 suites. Also, there are two all-suite new-builds on order for the luxury brand, slated to enter service in 2009 and 2010. The luxury brand will be exclusively marketed in the U.S., while the contemporary and premium brands will be marketed in Europe.